HOCO Official Website
As part of Aerofugia’s new drone series launch, I was responsible for designing and developing the official website from the ground up. The design emphasizes simplicity and elegance, featuring a clean, intuitive information structure. Following industry research and competitor analysis, we adopted a cascading layout to showcase key information, complemented by imagery that highlights real-world applications.
Design Goals
Clear
Information Structure
Professional
Brand Identity
Scenarios
Real World Applications
Responsive
All Device Sizes
Grid Layout
HOME
Since the primary function of a consumer drone is to capture high-quality photos and videos from otherwise inaccessible heights—primarily for travel—I designed the opening screen with an autoplay promotional video showcasing stunning landscapes to immediately captivate user interest.
Responsive Design
To ensure optimal performance across a range of devices and screen sizes,
responsive design is a key focus of our web development strategy.
Interactions & Images
By incorporating high-quality images and informative videos
that showcase real-world scenarios, tangible context is provided to
deepen the user’s understanding of our products
Advantages
To effectively highlight the technological and practical advantages
of the product, we use videos instead of static images, creating a
more impactful and engaging user experience.
Product
To highlight the elegant industrial design of the products, I selected a simple, clean background that minimizes distractions, allowing users to focus on the features, design, and quality. The cool-toned backdrop enhances the high-end, quality-driven aesthetic.
